Pure Magnolia
Be true and kind to yourself.


Vianney Cabrera - Head Designer

Year Founded:


Based in:

North Vancouver, BC


Simply elegant, with timeless styles and details designed to accentuate and compliment every body type.


Passionate women and this beautiful planet. Pure Magnolia puts much concern and care into the curation of well-made and natural fabrics and the ethical production of our gowns, and we find our source of creativity in connecting these two things. We are ever inspired by women who care about the issues around them, and who reflect their strength and values through their own style.

Late Night Studio Vice:

Dark chocolate bars. Everywhere!

Unexpected Fact:

There are baby toys tucked into every corner to entertain Vianney's little girl when she's in the atelier.

It's not about the dress you wear but, the life you lead in that dress. ”
Diana Vreeland